If you’ve been reading this column long enough you know I love the Canadian brand, ILIA Beauty. They have taken the green, clean market by storm as one of *the* top players. From their lip conditioners to foundations, every product is elevated to a luxe level.

So I was majorly bummed out a couple of years ago when I went to the brand for mascara. Short story review: super lukewarm. Recently, though, I heard they launched a new mascara called Limitless Lash and oh yeah, talk about a comeback story because this tube of mascara is hands down the best sh-t out there.


And I'm not the only one who is giving it props: Glamour Magazine even said it was the best natural mascara of 2019. It really is top notch quality. It lifts, it curls, it lengthens and this lightweight formula stays on all day, doesn't flake and there's zero smudge. You would think something with so much staying power would be a bitch to remove....nope. Lukewarm water with a bit of your favorite face wash and it's gone just like that. So if you're one of those people out there who is slowly switching over to natural beauty products you HAVE to give this a go. You're welcome.

(Note: Sasha Finds articles are NOT paid endorsements. Paid endorsements on LaineyGossip.com are always clearly marked. These are straight up Sasha obsessions.)