When news first broke that Taylor Swift and Travis Kelce were dating, one of the more popular memes in that moment was the “Taylor Swift put Travis Kelce on the map” thing, where mostly women would purposefully irritate the men in their lives by declaring that Taylor Swift made Travis Kelce and post their reactions on social media as the dads, Chads, and Brads huffed and puffed in indignation. 


I thought of this because there are two Justin Timberlake stories out there right now. The first one is about how he scrubbed his Instagram, presumably because he’s about to drop new music, which got some attention but not as much as the second story. The second story is about Travis Kelce after Kansas City posted this on TikTok: 


This is getting picked up everywhere, getting more traction, than the anticipation about a possible JT new album so Taylor Swift’s boyfriend is doing Justin Timberlake a solid, that’s how I see it. It’s TNT by association, since Taylor + Travis is still the biggest celebrity romance right now and anything remotely related to them will traffic… including, now, Justin Timberlake, which is interesting because we saw this a few months ago with that *NSYNC reunion. He’s aware of the drop in his hype, and he tapped into the boy band nostalgia, something that would have been unthinkable to him a decade ago, to leverage more buzz for himself and, perhaps, offer some protection from whatever was coming in the Britney Spears memoir. 


That’s what JT will also have to deal with as he launches this comeback. So he’s going to need all the help he can get from Travis and whoever else wants to extend him any charity. This is a show I don’t mind watching – the one about Justin Timberlake needing favours.