Dear Gossips,
A week ago in this space, for the first post of 2022, I opened with Wordle and its growing popularity. Wordle has not yet peaked, although this tweet made me laugh.
a few months from now there will be a tweet that says "wordle was the banana bread of omicron" and it will have 20k retweets
— Carl Kinsella (@TVsCarlKinsella) January 10, 2022
Wordle was the New Yorker’s Daily Cartoon yesterday and I saw coverage about it on several news sites this weekend from CNN Business to the BBC to CTV.
I’m not great at Wordle, although I got my first Wordle in 3 this morning so maybe my time has come. That said, I have so far avoided all articles about Wordle strategy because… well… should there be a Wordle strategy? As noted last week, I’m not sure Wordle wants us to think that hard and that much about Wordle. It’s once a day, and then you’re supposed to move on. Wordle is an obsession but Wordle doesn’t necessarily intend to be one – at least not yet.
I do think it’s interesting what your starting word for Wordle is, and if someone wants to put together a personality test that determines what kind of person you are based on your starting Wordle word, it might be a fun side game. Do you always kick off with the same word? I do. It’s WATER. What does that say about me?
By the way, if you’re not Wordle-ing, and you’re about to try, it’s not an app. Jimmy Fallon tweeted about it last week and people started playing the wrong game.
Wordle apps are flying up the charts at Apple's App Store and Google Play. Unfortunately, none of those apps let you play the actual game that has taken over the internet in the last month https://t.co/ytmVNpaPoR
— Bloomberg (@business) January 11, 2022
I’m telling you – it’s about as low-tech as you can imagine. You just need to go to a website. There is no log-in. There are no ads. Right now it’s pure. Until it’s not. Cynic, now there’s a five-letter word. Or maybe there’s no reason for cynicism with Wordle. Maybe Wordle will be static, another five-letter word. For now, I’m taking my Wordle in 3 and thinking… it must be a good day. We get to talk about Julia Fox.
Yours in gossip,
Lainey