For the longest time I called it Er-DEM. As in “dembabies”. This is not the way you pronounce it. It’s “ER-dim”, rhymes with “heard ‘em”.

Anyway, not all H&M collaborations are equal. The Erdem X H&M collection, however, is probably one of the most highly anticipated …and one of the best. Have you seen the lookbook? High collars, gorgeous prints, and loose, flowing silhouettes. This is all my jam. And pyamas! There’s a pair of men’s pyjamas that I’m desperate to find sizing for. Kirsten Dunst was wearing them last night.

How about Zendaya though, wearing her hair all bouffy and prim.

Here’s the teaser video for the collection, directed by Baz Luhrmann. The pieces will be in-store by the end of the month.