Award Season Campaigning Articles

Celebrity Awards Season campaigning and PR strategy.

A Star is Born…and lives on forever

Lainey Posted by Lainey at February 28, 2019 18:26:24 February 28, 2019 18:26:24
Backgrid, The Mega Agency

Blair, our production coordinator at The Social, just walked into my office while I was watching Lady Gaga on Jimmy Kimmel last night. He raised his eyebrows, and I told him that “the A Star is Born Oscar campaign is still happening and the Oscars were four days ago”.  Lady Gaga was on Kimmel to promote A Star is Born. Full Story

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Glenn Close still goes to the party

Lainey Posted by Lainey at February 25, 2019 13:30:33 February 25, 2019 13:30:33
Wenn, Daniele Venturelli/ Frazer Harrison/ Getty Images

Here’s my theory about Oscar dresses: if you’re a favourite to win, your Oscar fashion is going to be on the safe side. Because the pictures you take that night, in that outfit, are forever. They’ll be used for a long time. And you don’t want to take the risk on a dress that doesn’t hold up. Full Story

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Gwyneth on Oscar week

Lainey Posted by Lainey at February 19, 2019 18:22:38 February 19, 2019 18:22:38

I wasn’t expecting to see Gwyneth Paltrow on the cover of Variety this week, this of all weeks. It’s Oscar week. Gwyneth is not involved at all at this year’s Oscars, at least not yet, unless, of course, she’s to be announced as a presenter. Full Story

Bradley and Irina’s Valentine’s dinner 

Lainey Posted by Lainey at February 15, 2019 16:05:17 February 15, 2019 16:05:17
Backgrid, Splash News

Bradley Cooper was on The Late Show with Stephen Colbert last night, likely pre-taped because he was out for dinner last night in LA with Irina Shayk for Valentine’s Day. Colbert presented Bradley with his Grammy for “Shallow” and, of course, they talked about A Star is Born, during Oscar voting week, when many Oscar voters are watching Colbert. Full Story

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Bradley Cooper plays defence

Lainey Posted by Lainey at February 13, 2019 16:07:54 February 13, 2019 16:07:54

Last Friday, Sean Penn decided to grace us once again with his genius prose, writing a piece for Deadline about how his friend Bradley Cooper has a problem because he’s made the best film of the year and one of the greatest films of all time (according to Sean) but no one will give him credit for it. Full Story

The BAFTA Favourite

Lainey Posted by Lainey at February 11, 2019 12:50:11 February 11, 2019 12:50:11
Wenn, Karwai Tang/ Jeff Spicer/ David M. Benett/ Dave J Hogan/ Max Mumby/ Indigo/ Getty Images

Roma and The Favourite have the most Oscar nominations (10) this year. And, since it’s the British Academy of Film and Television Arts, The Favourite was always expected to do well at the BAFTAs. Roma took Best Picture, maintaining its position as the frontrunner with two weeks now to go before the Oscars, and Oscar voting set to begin on Tuesday and this is a strong showing, for sure. Full Story

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Richard E Grant: Oscar’s newest fanboy

Lainey Posted by Lainey at February 8, 2019 21:01:22 February 8, 2019 21:01:22
RB/ Bauer-Griffin/ Alison Buck/ Rebecca Sapp/ Emma McIntyre/ Getty Images

Award season’s best fanboy is a role typically occupied by Timothee Chalamet – at least it was last year and for part of this year. And it’s not even an official “role” since we only made it up for Timmy. Still. There was a vacancy, since Timmy is not nominated for Oscar. Full Story

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Bradley was embarrassed 

Lainey Posted by Lainey at February 6, 2019 16:34:14 February 6, 2019 16:34:14
Jamie McCarthy/ Bryan Bedder/ Getty Images

Bradley Cooper was in New York yesterday, continuing to campaign for Oscar for A Star is Born, and sat with Oprah for an interview. The quote making headlines today is about the “snub”. I’m putting that in quotes because… well… let’s get to what he said first.  Of not being nominated for Best Director, here’s how Coop described it, per E! News: "I was not surprised. Full Story

Lady Gaga, the nominee

Lainey Posted by Lainey at February 5, 2019 17:14:07 February 5, 2019 17:14:07
Wenn, Steve Granitz/ Jon Kopaloff/ Kevork Djansezian/ Marc Ralston/ Getty Images

As people say about the Oscars Nominees luncheon, everyone is a winner. There are no losers (yet). Here’s Lady Gaga, the Oscar nominee, at the event yesterday in Louis Vuitton. We’ll come back to the fashion in a minute. This is about the experience, about the fact that she truly reveled in the experience of being there, one of the most exclusive invitations in the business. Full Story

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Award season Spike

Lainey Posted by Lainey at February 5, 2019 15:58:13 February 5, 2019 15:58:13
Wenn, Jean Baptiste Lacroix/ Frazer Harrison/ Steve Granitz/ Jon Kopaloff/ Kevork Djansezian/ Getty Images

The Oscar nominees’ luncheon happened yesterday in LA. It was a full day of campaign stops as The Hollywood Reporter also hosted an event and the AARP held their annual Movies for Grownups Awards. Spike Lee made the rounds. And it reminds me of a question he was asked on the red carpet at one of the awards shows a couple of weeks ago: does award season get old for you? Or something like that. Full Story

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