The Magnificent Seven remake starring Denzel Washington and Chris Pratt opens next month, so the publicity machine is clicking into high gear. As such, Pratt is covering InStyle as September’s “Man of Style”, which is sort of odd as I don’t think anyone thinks “Chris Pratt” and “stylish” in the same sentence. And Pratt would agree, because he posted several outtakes from the InStyle photo shoot on his Instagram and said, “Full disclosure I did not pick out any of the clothes which is kinda funny for a guy who is called the ‘man of style’.” This is classic “Pratt being Pratt” territory—funny and accessible but still savvy about promoting his movie. It’s that combination that has made Chris Pratt one of the biggest movie stars since Jennifer Lawrence.
You know what the biggest bar to Scott Eastwood’s potential movie stardom is? Chris Pratt.
Think about it—Eastwood is peddling the same kind of Rugged Americana appeal that Pratt has in spades, and he’s going after the same sort of blockbuster hero roles (and not seeing CLOSE to the same level of script as Pratt). Eastwood has, of course, the benefit of his last name, but in terms of audience-building, who is Scott Eastwood appealing to that Pratt hasn’t already won over?
If you’re Scott Eastwood’s team, how are you strategizing around Chris Pratt? Trade on the dynasty, sure, but that story is never going to top Pratt’s rags-to-riches tale. Set him up on some dates with appealing starlets and hope something pans out, okay. But everyone wants to be dinner party BFFs with Pratt and Anna Faris, so good luck. You’d have to strike Pitt/Aniston gold to even come close to getting that kind of traction. People might struggle with Chris Pratt’s name, but when it comes to his Celebrity Type, they know him, and they love him. Pratt makes Scott Eastwood completely redundant. Which might be the best thing Chris Pratt has ever done.
@instylemagazine was kind enough to name me September's Man of Style. You can buy the #magazine on the stands now if it pleases you. This photo shoot was geared toward releasing the #magnificent #magnificent7 Movie in theaters September 23rd. Full disclosure I did not pick out any of the clothes which is kinda funny for a guy who is called the "man of style" 😂 I mostly like T shirts with American flags on them. Usually I go for the one on the top of the "shirt pile" but I want to promote this nice magazine called In Style Magazine because everyone who was there that hot day we were doing the photo shoot was really nice. They had nice food spread out. And they played good country music. And there were horses all over the place. I feel like I took some pictures with some horses but those didn't make the magazine. Maybe I accidentally closed my eyes or maybe the horse's agent threw a Hollywood bitch fit for some reason. The people who picked out the clothes have good style. No doubt. Oh! They even gave me a shirt!!!! Such a nice shirt. Like a flannel shirt but made out of pajamas and the thing cost like $500 or something ridiculous but they just gave it to me!!! So. Anyways. Hopefully this helps them at least sell $500 worth of magazines to make up for that sweet ass shirt. It's up in Washington so I can't send a pic right now of the shirt. But trust me. It's great. @instylemagazine September 2016 Man of Style on newsstands now. Photographed by @thomaswhiteside; styled by @jamesvaleri; photo director @lisamartin0563; grooming by @bridgetbragerhair; production by @kelseystevensproduction.
Ok. So the @instylemagazine Photographer saw my earlier post and sent this photo! Proof! I did stand next to a horse. And also, I put that hat on the horses head. Boom. My idea! #classic And it didn't even freak out. I learned how to do that when I was making the #magnificent7 I basically learned a ton about dressing horses in funny clothes, hats, scarves, the like, you'll see a lot of that in the movie. Our horses are wearing funny little hats and boots and smoking pipes. Does anyone ever read this shit? Haha! That's not true. None of it. Well the part about me putting the hat on the horses head is true. I'm like the horse whisperer. Right after this I got it to stand on one foot and break a board with a blind fold on. Then I jumped it. Over a mountain. Not to brag.
You can see photos and read the Instyle article here.