A promo for Justin Bieber's upcoming roast on Comedy Central has just been released. Like I said before, I don't know why people were initially so happy about this like they actually thought he'd be embarrassed. About what?

He gets to take his shirt off.

There's an entire show about him.

Featuring famous people talking about him. Showing up to talk about him. Using brain power to talk about him.

There is no humbling here. There is only ego stroking. Which, naturally, he seems desperate for with all the Ellen appearances and, really, no new music (yet) to back any of this up. It seems like, well, a waste. All this hype. All this promotion. And you're not even selling anything?



Attached - JB in New York yesterday shooting Carly Rae Jepsen's new video with Tom Hanks.

Remember his first video for Carly Rae? I loved that video. I loved every shot in this video. You know, before it all went to sh-t.