❗
Disclaimer: This article was posted during an early period of the site when some of the writing was extremely offensive. Since then our site has grown and evolved. We have apologised, continue to take accountability, and documented our changes. Please see our FAQ on our About page for our formal statement.

What?

A restaurant, a hotel, a nail bar? So long as it isn’t baby related goods. Because according to the United States Patent and Trademark Office Beyonce and Jay-Z don’t get to hog Blue Ivy. They tried though. They tried to legally monopolise the name after the B.I.C. was born which was a concern to Veronica Alexandra who filed her own Blue Ivy request in 2009 for wedding planning. Alexandra can now continue with her Blue Ivy bride business and considers it a victory for the small people:

"I knew this was going to be a bittersweet roller coaster," Alexandra, 32, tells Rolling Stone. "If this wasn't going to work, I'd go after both of them. Like, 'Let’s do it!' In my mind I had some protective rights. There's no way by way of being a celebrity they should have entitlement [to the name]. Shame on them."

Indeed.

So now there could be a Blue Ivy something in every city Beyonce stops on tour. Blue Ivy Donuts! Blue Ivy Florist! Blue Ivy’s kids’ books! We could all own a Blue Ivy.

The true Blue Ivy has not yet issued a response through her mother’s Tumblr.

Here are B and Jay out for dinner in New York the other day consoling themselves over their setback.

Jay-Z and Beyonce at Giorgio Ristorante in NYC

Share this post