Now what did I say about Dave Grohl’s baby being the beginning of the story? The dominoes are starting to fall. 

 

Threads hasn’t made a huge cultural impact; it’s not at the point where it is a communication tool for rock stars to announce out-of-wedlock babies. That is still a job for Instagram. But is social media our new “scream into the void” outlet? Tech journalist Katie Notopoulos explains how Threads prioritizes comments (over likes and reposts), which means that outrage farming is pretty lucrative for accounts that want to go viral. For those who can’t help but take the bait, Katie offers up what I think is the best explanation of the relationship between the commenter and poster I’ve ever read: “This kind of rage bait is effective and largely harmless. In the best light, it helps us reinforce our norms, and it feels cathartic to scold someone who breaks them. It's almost reverse trolling, where instead of harassing people you're inviting them to harass you.” 

 

Her full piece is in Business Insider. She’s also a great follow on Twitter, one of the few left! But did you know celebrities are slowly getting their blue checkmarks back on there, without paying for it? It’s total confusion – very well run, very good. LeBron James said he wouldn’t pay and he still has his check. LeBron played himself in Trainwreck and apparently his character being cheap wasn’t pulled out of nowhere. He is well-known for being frugal and admits to being the cheapest player in the NBA. You will never see him in a documentary talking about going broke. He’s not setting up a payment plan with Elon. 

 

Now maybe Chet Hanks and Kim Zolciak are playing it up for the cameras but the fact that Kim could one day be Tom Hanks’s daughter-in-law (or maybe just invited to Thanksgiving dinner) FILLS me with delight.

 

You know who’s going to have a great weekend? This guy. 

Photo credits: Axelle/ Bauer-Griffin/ Wenn

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