I feel like a have a crystal ball right now – like a work crystal ball. These moments don’t happen often, and they’re small, but when they come up, they can bring an unexpected high, especially for a content creator and editor. Last May, for Mother’s Day, Channing Tatum wished Jenna Dewan a Happy Mother’s Day on Instagram and I pitched it to Kathleen to write because in the video, he calls her “baby” which as she pointed out was probably habitual. As she ended up discussing in her eventual post about it though, the “baby” brought up two things: that he wasn’t seeing anyone then – and does he stop calling her “baby” when he does start seeing someone else?
Channing is now seeing Jessie J. And it’s her birthday. Here’s what he posted:
See? See how it all comes together and how now we can link a new post with the old post? Jessie J is now Channing’s “baby”. I mean, he’s definitely a “baby” kind of guy. I’ve dated some “baby” kind of guys. It didn’t work on any of them. Like, depending on the person, it can be hot, to be referred to as “baby”. In a lot of the dirty porny books I read, the hot guys are the “baby”-calling kind, and since most if not all of those books are written by women, it’s a thing that a lot of women like to be called. I’ve never been with a dude who’s good at doing the “baby” thing. Jacek, my husband, does not do the “baby” thing – and I’m glad for it. I would probably laugh if he called me “baby”, it doesn’t suit him (and Emily, our site manager, who thinks of us like her work parents, is probably vomiting right now just thinking about it). But I do think it suits Chan. I think I’d be turned on if Channing Tatum “baby”-ed me. I would DEFINITELY be into it if Michael B Jordan “baby”-ed me.
You know who you think might be on brand for “baby” but isn’t? Justin Bieber – and not because he’s so young but because with him, I think he would overplay the “baby”, like Taylor Swift totally overplays the “baby”. It comes up way too much in her lyrics. You can’t go to the “baby” too much, you can’t wear the “baby” out, unless of course you’re Keith Urban with Nicole Kidman. With Keith and Nicole it’s “baby girl” every other sentence.
Attached - Channing and Jessie together at Heathrow last week.