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It was confirmed in April that GOOP would be repping Coach internationally. Click here for my original post at the time with analysis of her current attempt at accessibility. From Tod’s to Coach, a girl who usually gets first crack at Balenciaga, and now she’s carrying bags that, you know, are not entirely unaffordable?

Two shots from the campaign have been released. It’s Autumn Gwyneth and the backdrop is New York. She looks very...wealthy and well bred. Which of course is the aspirational tone they were aiming for in selecting her for the brand. I just wish though that her skin, it didn’t look so ... leathery? What has happened to my G in the last year that she’s never been more orange? Has Valentino finally talked her into it? It’s really not so flattering.

Click here for more on Gwyneth and Coach.

Gwyneth Paltrow first ads for Coach

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