Jennifer Aniston has apparently been wearing her hair shorter since the Golden Globes. I only noticed this at the People’s Choice Awards this weekend. 


Maybe it’s because the Globes were dominated by lipreading and other shenanigans and Jen really wasn’t a presence. Or maybe it’s because of the way she was styled, I feel like her hair and her little black dresses are so often the same, it’s hard to distinguish from one outing to the next. The way Andrew Mukamal has been able to do black dresses so differently every time for Carey Mulligan? That is not what’s happening with Jennifer Aniston. 


Anyway, here’s Jen at the Globes: 

Jennifer Aniston attends the 81st Annual Golden Globe Awards at the Beverly Hilton on January 7, 2024 in Beverly Hills, California. (Photo by Lionel Hahn/Getty Images)

And here she is a few days later at the Critics Choice Awards – I still didn’t clock that she’d lost a few inches: 

Jennifer Aniston attends the 29th Annual Critics Choice Awards at Barker Hangar on January 14, 2024 in Santa Monica, California. (Photo by Jeff Kravitz/FilmMagic)

But this is Jen at the People’s Choice Awards, and because she’s wearing it quite straight, with little to no volume, it finally clicked for me, and she looks great. Like throwback great, as in Friends era. 

It’s been almost 25 years since Jen cut off the famous Rachel hairstyle and went for a bob. That was 2000, right after she married Brad Pitt. Here she is at the People’s Choice Awards in 2001, about six months after she went for the cut. 

Jennifer Aniston during Peoples Choice Awards 2001

This is what that style looked like with a wave: 

Jennifer Aniston at the 10th Annual Fire and Ice Ball to Benefit Revlon UCLA Women Cancer Center, December 2000

Interesting talking about Jen’s hair, today in particular, because I just posted about the launch of Beyoncé’s Cécred and Jennifer Aniston also has her own haircare line, LolaVie. Hair undoubtedly has been a part of her brand, from the moment she broke out on Friends and the “Rachel” haircut. So, yes, there for sure was a business case for Jen to launch her own haircare line, but now that the haircare space is expanding, with not just Beyoncé but also Tracee Ellis Ross’s Pattern Beauty which has been around for a couple of years now, and Taraji P Henson’s TPH, Gabrielle Union’s Flawless, and more, the industry is that much more competitive. And it becomes that much more important for a celebrity to distinguish their line with its own story, its own signature. As we just covered, Beyoncé’s has been super intentional with Cécred in establishing the history and the purpose behind this endeavour, weaving together personal connections, and family, and even including honey among the ingredients. And that got me to thinking, today, about LolaVie and what its characteristics are, what the brand stands for, what its values are, apart from being Jennifer Aniston’s. If you’re out there and you use it, let me know. 

We're talking about this on The Squawk! (app link here)