We live in a time where celebrity couples need to hump each other in a public space for social media to believe they’re still together. But if they hump each other on social media, people will be in the comments calling it PR. No one can ever be convinced of anything, or they are convinced of the wrong thing – and this is why Zendaya and Tom Holland have chosen to stay underground, please protect them forever. As for Timothée Chalamet and Kylie Jenner, it’s the opposite, as in the internet not only has no interest in protecting them, it seems determined to hex them, LOL. 

 

Timmy’s focus lately has been promoting Marty Supreme, one of the best and most hilarious movie marketing campaigns we’ve seen in a long time. He and Kylie haven’t been all that high-profile, as a couple, since October when she joined him at a screening of the film and also at the ALCS (to watch the Yankees lose to my beloved Blue Jays). Since I’m an old hag, October doesn’t seem like it was all that long ago but to the youths of the TikTok, this is an eternity. And the Daily Mail exploited their short attention spans a couple of weeks ago, reporting that Timmy had dumped Kylie, even though it’s a tabloid that almost never knows what the f-ck it’s talking about. 

 

Still, it was enough to generate yet another round of speculation that Timmy and Kylie had split. And when Kylie posted about Thanksgiving on Instagram, with no mention of being with Timmy for the holiday, people further assumed that they were done… 

Only for all her friends to start popping up in Marty Supreme merch. I’ve attached photos of Hailey Bieber wearing the windbreaker in yellow and green. And here’s JB in the pink and red version. 

 

The Biebers were seen with Timothée, Kylie, and Kendall on American Thanksgiving day proper at the Madison Club (also where Justin was playing golf last week and took on a leak on the course). Which means, as of four days ago, Timmy and Kylie were still in a relationship. And not only that, her friends come with benefits… because they’re all in the merch, it’s free publicity (with their combined hundreds of millions of followers) for the movie. That windbreaker was already one of the most sought-after pieces of clothing this year – GQ was just asking last week if the jacket is “the defining garment of 2025”. I mean, I don’t know about “defining” because I have another one in mind, we can talk about it another time but the point is, Timmy’s selling Marty Supreme on his body and Kylie’s body and almost every “cool” celebrity’s body on what feels like a world tour, but it’s not even a real tour, just a press tour. 

 

Whether or not that actually translates to ticket sales at the box office during the holidays remains to be seen. But if awareness and hype is one of the factors, Marty Supreme is already a hit. And the breakup speculation might even have helped. 

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Justin and Hailey Bieber at Vintage Coffee in Palm Springs, November 28, 2025
Photo credits: Backgrid

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