Too much fashion

Paris Fashion Week begins today, so you know what that means—all the famous people are in Paris. Emma Stone, Walton Goggins, Pharrell, and Ana de Armas were in Paris over the weekend for pre-game activities, including a dinner hosted by Louis Vuitton. 

Paris Fashion Week actually overlaps with the end of Milan Fashion Week, where Cate Blanchett, Eiza Gonzalez, Glenn Close, and Spike Lee all showed up for Armani, while Meryl Streep, Stanley Tucci, and Anna Wintour turned up for Dolce & Gabbana (gross), though Meryl and Stanley were also doing double duty, filming scenes for The Devil Wears Prada 2.

This is too much fashion. I know these are separate presentations, Milan is repping menswear collections while Paris is showing off women’s wear for spring/summer 2026, but still. There are officially too many fashion weeks. If every week is fashion week, which is certainly how it feels, then no week is fashion week. They’re all just weeks.  

I think we need some kind of rotating system for fashion week, like the Olympics. Or maybe Eurovision. There should be one mega-runway presentation once a year and the location should rotate—and the public should get to vote for our favorite collection. Or how about every couple of years? Do like a big global event every two years. Individual labels can do whatever they want to market in the interim, but runway shows become a fabulous semi-regular event that we build up to with anticipation, that way people can get super into the presentations with intense, if temporary, focus, like we do for swimming or track and field.  

Everyone keeps talking about how the luxury market is struggling, which I know is part and parcel of a downward global economy, but ALSO, maybe couture has become too accessible. Maybe The Row stands out because they don’t publicize their runway shows, it’s an in-person only event. Maybe that makes The Row seem cooler than other labels, because it’s not f-cking in my face all the time. I’m not going to pretend like I can afford their clothes anyway, but they tell me The Row is luxury, and I believe them because The Row isn’t constantly yapping at me. THAT is quiet luxury.