Dear Gossips,
As mentioned in my last post of the day yesterday, Beyoncé of course and always was the most significant guest at the Louis Vuitton spring 2026 menswear collection fashion show in Paris, with Pharrell presenting her with a brand new bag himself at the end of the show. Blue will probably be carrying it around at the next tour stop.
There were other celebrities in attendance, though. And there were two in particular who popped for me the most, after the Queen, obviously. Both are LV regulars.
Here’s j-hope arriving in brown, the standout colour of the collection – Pharrell is calling brown “the new indigo”, it was the shade that dominated all over his runway. Pink, for me, is brown’s best friend and that was the combination Hobi was serving.
Hobi was sat next to Spike Lee during the show, and check it out as Spike asks to have their photo taken together, and asks people behind them to move so that they could get a clean shot. Spike, evidently, is ARMY.
Film director 'Spike Lee' told people at the back to move so that he could take photo with j-hope.#jhopexLouisVuitton#jhopexLVMenSS26 #LVMenSS26#LouisVuitton #jhope pic.twitter.com/Cch2HczlYP
— About j-hope (@aboutjhope1) June 24, 2025
J-hope was one of several Korean celebrities and ambassadors invited to Paris. And here’s where my K-pop and K-drama kinks collide because Gong Yoo was also there, as usual, and we got a photo of them together, on Hobi’s feed no less.

This man is so fine, I can’t. At the same time, he’s also cute and goofy. You can see all of that in the video below – hot AF at the beginning, and adorable by the end.
@qd.song Gong Yoo x @Louis Vuitton #LVMENSS26ðŸ“Paris Monsieur Gong Yoo 등장했습니다~ 👉 https://youtu.be/RYrTczyDBI0 #GongYoo #ê³µìœ #ê³µì§€ì² #å”劉 #å”地哲 #ê½ #コンユ #부산행 #ë„가니 #ë°€ì • #커피프린스1호ì #ì“¸ì“¸í•˜ê³ ì°¬ëž€í•˜ç¥žë„깨비 #Netflix #넷플ë¦ìФ #트ë í¬ #theTrunk #一箱情緣 #오징어게임 #SquidGame #é·éšéŠæˆ² #ì²œì²œížˆê°•ë ¬í•˜ê²Œ #showbusiness #LouisVuitton
♬ original sound - qd.song
Respect to the European crowd there, they know their K-stars.
Yours in gossip,
Lainey