Here’s Richard Madden at Heathrow yesterday. The reason I’m doing a post about him is because I know many of you have been watching Bodyguard on Netflix and are feeling things. Maybe what you’re feeling is an extension of what you felt after you watched Ibiza on Netflix this summer, a terrible movie, and I don’t know how he ended up playing a DJ but, yes, he did look good. 

Wait. Does he though? Does he look good in pants? In these pants? 

Anyway, as you know, and as Sarah wrote in her review of Bodyguard a couple of weeks ago, because of his performance in the series, Richard is now the one at the centre of all the Bond successor conversations. Esquire just did an article about why he “could be worthy”. Are we really doing this? The next Bond isn’t due out until February 2020. That’s a LONG TIME. A lot of sh-t could happen in that time. You might not care about Richard Madden by Christmas, let alone in four years which, really, is the actual soonest a new Bond would realistically hit theatres. 

Let’s talk instead about the water bottles. The other day, Richard was interviewed on KTLA recounting the time he went to Netflix headquarters, and this was after they had acquired Bodyguard, and he tried to take a bottle of water but an employee there refused to let him hydrate. Netflix heard about it and has since apologised. Like this:

Don’t pretend. Don’t bother because I read your emails. You’re thirsty, it’s true. 

By the way, does Netflix get enough credit for its social media? Which has nothing to do with its goddamn algorithm? Whoever runs the Netflix Twitter account, and other social media strategies, is doing great work.