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Arguments for:
- sounds crazy…but a stunt is a stunt. He just pulled one running for President. Wouldn’t naming him SMA be the ultimate one-up?
- Colbert is hilaire… and a sense of humour is the ultimate aphrodisiac
- it’s a pre-election year: his political commentary is timely and in some circles, immensely popular

Arguments against:
- the obvious???
- would People Magazine alienate the Republican anchor of the MiniVan Majority?

Odds: 500 to 1

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