Remember when Left Shark and Missy Elliott were the most memorable things about Katy Perry’s Super Bowl halftime show? Or when Coldplay was supposed to be the headliner and instead they were just the glorified openers for Beyoncé? Well, this year, Tiffany Haddish is going to hijack the Super Bowl spotlight from a dude who basically majors in hijacking other people’s spotlights. Yes, Justin Timberlake is officially this year’s Super Bowl halftime entertainment but for me, the main attraction is going to be Tiffany Haddish’s Groupon spot.
Tiffany Haddish is Groupon’s new official spokesperson and according to PEOPLE, she’ll star in multiple ads including their big Super Bowl spot. Of course, this makes perfect sense. After Tiffany proved to be the brightest new star in comedy in Girls Trip, she showed that she’s the reigning funniest guest on late night with her hysterical story on Kimmel about taking Will Smith and Jada Pinkett Smith on a New Orleans swamp tour she bought on Groupon.
I’ve seen this so many times and it never gets old. I laugh out loud every time at “you don’t want to be the bitch on TMZ that killed the Fresh Prince of Bel-Air” but it never occurred to me how much of an amazing advertisement for Groupon this story is. It is basically a 7 minute and 19 second commercial for the New Orleans swamp tour groupon. This is one of the most organic celebrity endorsements I can think of. PEOPLE’s story about Tiffany’s involvement with the company is my favourite thing on the Internet today. Here’s what Groupon’s head of marketing in North America said about Tiffany Haddish:
“She knows our product better than a lot of Groupon employees, it was incredible. She could name what she’d done, the experience she had and how much she’d saved… she’s now sort of on staff now, part of our team. We got her our employee app, we put some Groupon bucks in her account, not that we need to.”
Can you picture Tiffany hanging out with the Groupon employees schooling them on their own product? Can the Super Bowl spot just be a reality show of Tiffany as a member of the Groupon staff? I’d rather watch that than see Justin Timberlake return to the stage where he left Janet Jackson’s career for dead, dad dance around and pretend he’s not the literal worst. #NeverForget.
Tiffany’s Groupon announcement is already pure joy. I think I’m actually excited for the Super Bowl now.