Anna Wintour and the editors at Vogue can’t seem to get enough of Brooklyn and Nicola Peltz-Beckham. It feels like every other week, at least, the two are being featured and profiled and photographed… 

 

It’s a lot of Peltz-Beckham-ing, and there’s some irony here because back in the day, this was said to be his mother Victoria’s ultimate dream – to make it in Vogue, specifically American Vogue, Anna Wintour’s Vogue, and it felt like Anna just held that over her, denied her, for years. But now here are Brooklyn and Nicola, Vogueing so much that some people are starting to wonder if there’s a conspiracy, like some kind of backroom deal…because Vogue seems really invested in trying to make Brooklyn and Nicola happen. Is it happening, though? Or is it happening the way Brooklyn and Nicola want it to happen?

On Wednesday Vogue featured Brooklyn and Nicola in their 7 Days 7 Looks series. The full ten-minute video didn’t generate much buzz – at the time of this writing there are under 200K views. But a selectively clipped ten amazing seconds from the video blew up on TikTok:

@voguemagazine

You could say that @brooklynbeckham loves @nicolapeltzbeckham’s style. Like, really loves it. As seen on the latest episode of #vogue7days7looks

♬ original sound - Vogue
 

It blew up, not because of the fashion, but because of Brooklyn’s, um, extensive vocabulary and style knowledge. And the blow-up migrated over to Twitter, too. Almost a million views on Twitter, on top of the 1.5 million on TikTok. 

On the plus side – Brooklyn and Nicola have gone viral! Yay!

On the downside – Brooklyn and Nicola are getting clowned. 

 

It’s not a good time for nepo babies right now. And this is nepo baby marriage. Videos like this, with Brooklyn essentially saying nothing about anything, don’t exactly exonerate nepo babies because the reason people keep dunking on them is that they get handed all these opportunities without really earning them first. These ten seconds of Brooklyn really, really loving his wife’s style only further support the nepo baby disdain. If you were a hardworking nepo baby in Hollywood right now, wouldn’t you be pissed at these two for giving the nepo baby mockery movement that much more fuel? 

To go back to Vogue, though, and their role in all of this…

I wonder if there are two parts at play here. First, at the executive editorial level, it is hard not to believe the shenanigans theory – that Anna Wintour is doing someone a favour and trying to boost the Peltz-Beckham profile.

But that decision from the top might not be going over all that well with the editors on the lower floors, Vogue’s social media managers, their social media content creatives, most of whom are 100% of the generation that has turned this nepo baby obsession into a punchline…what must they think of the constant Peltz-Beckham-ing in Vogue? 

 

I’m asking because that TikTok – here it is again if you need a refresher… 

@voguemagazine

You could say that @brooklynbeckham loves @nicolapeltzbeckham’s style. Like, really loves it. As seen on the latest episode of #vogue7days7looks

♬ original sound - Vogue

This clip was chosen with intention. Remember, the people who run these accounts, they’re content experts, their whole job is to figure out what gets most viewed and liked. And those are the ten seconds they chose to isolate along with that caption. So I can’t imagine that they’re surprised at how people reacted to it. 

I mean, all of this is just a theory. But if this really is the way it all went down, congratulations to the Vogue social media team, it was a brilliant day at work. They did their jobs, delivered the content that brought in numbers, and also managed to do some nepo baby trolling.