Zendaya: Bridal marketing
At the Paris premiere of The Drama, and as Law Roach teased yesterday on IG stories, Zendaya showed up in a custom Louis Vuitton dress by Nicolas Ghesquière – a white dress, a wedding dress, open back, with a huge black bow in the back.
This is spectacular.
Is she The Drama? I mean, that black bow is definitely the drama. Because you can relate it to the film, the dark humour of the film about a couple preparing for their wedding only to have it derailed by a secret. I love how the bow falls perfectly on each side to frame her hips, at once soft and gauzy but also maintaining its structure, never tilting or drooping to one side.
And my GOD this hairstyle on her, this length, the way it’s set in the side part and tucked behind one ear, to go along with the makeup, the exaggerated eyelashes, plus the exquisite stranded necklace, it’s exactly the right embellishment for this look. This is the attention to detail that has made the Zendaya + Law Roach partnership so famous.
If we’re talking about jewels though, and the thing that’s preoccupied us for weeks, once again Zendaya’s wearing that gold band on that finger, with a chunky diamond ring that absolutely does not complement it.

Maybe this is part of the thinking about Zendaya and Tom Holland’s secret wedding – when you’re engaged to be married but also promoting a film about a wedding, you kinda get to work out all your wedding fantasies on the job. It’s been one wedding dress after another, enough for multiple ceremonies and multiple receptions. Isn’t that more than enough to satisfy public interest? Swap out the black bow for a white one and the LV that Z wore last night could have actually been her wedding dress. Imagine if one day, years from now, that ends up being the reveal?
Here’s Zendaya today in a salmon coloured dress, as the junket continues in Paris. This is Matière Fécales, a hilarious name for a clothing brand. And, of course, the classic pump. By now we’re all familiar with Zendaya in this pump, the Christian Louboutin So Kate. She has a pair pretty much for every possible look. And as Law Roach has said on numerous occasions, this is her shoe she wears 99% of the time, intentionally. It is her signature, the way some people have signature hairstyles, or signature colours, never straying from all-black or all-white, Zendaya will always be in this shoe because it’s so classic. And, to me, it’s just so quietly chic. A closed-toe pointed toe pump, in my opinion, will always be more chic and polished than anything open-toe. If she had worn open-toe, for example, with this shredded and sheer blush one-shoulder dress, it would have tumbled into Vegas table service at a bachelor party territory. Which, of course, can be a vibe, sometimes… in the right setting… but not here on a balcony with the Eiffel Tower as the backdrop.
Open-toe, on Zendaya, is worn sparingly, judiciously. Like in editorial for the recent Interview Magazine shoot.
With the makeup bordering on clown and the tights all ripped up, the open-toe suits the seedy mood of the scene. On most other occasions, though, So Kate is her standard, the “Crazy in Love” of her fashion catalogue.









Zendaya attends the "The Drama" Premiere on March 24, 2026 in Paris, France




Zendaya and Robert Pattinson Zendaya at the "The Drama" Premiere on March 24, 2026 in Paris, France