Kendrick and Timmy Bob do a duet

Posted by Lainey on "\/Date(1738948474847)\/"

Whoever came up with this idea… chef’s kiss. It’s genius marketing on multiple levels. First of all, we’re heading into Super Bowl weekend, the most watched broadcast in North America every year and Kendrick Lamar is the halftime headliner. Kendrick is always viral, so between him and the Super Bowl the hype has been building and building.   ...Full Story