
The Cruise-Pitt Bowl
Tom Cruise and Brad Pitt both have big movies coming out this year. Cruise has maybe his last Mission: Impossible film, The Final Reckoning, due in May, and Pitt has racecar vroom movie F1 in June. Big stars, big movies—big stakes. Neither of these films is cheap. F1 is rumored to be in the $300 million range, The Final Reckoning is said to be one of the most expensive films ever made, upwards of $400 million. So these big stars need their big movies to deliver in a big way. How to achieve that in our (in)attention economy? The Super Bowl! It’s only the biggest television event of the year! ...Full Story