Hong Kong: The Fashion HQ

At least it will be tonight. By the time many of you read this, because I’m writing to you from the future, what I’m about to tell you will have already happened. Even though, by your actual time, it won’t have actually happened yet. This is the mindf-ck of time differences. The time I’m referring to will be 8pm in Hong Kong, at Avenue of Stars along Victoria Harbourfront in Tsim Sha Tsui (locally referred to as “TST”), where Pharrell will show his first pre-Fall collection as menswear creative director for Louis Vuitton. This is a very big deal – for the brand to choose this location for the presentation, and I don’t have to tell you what a heatscore Pharrell is right now after the debut of his first collection in Paris back in June. But I’ve been writing for probably three or four years now about the Asian luxury market, and how significant it has become to the fashion houses, so the fact that LV is basing a show this big here in Hong Kong means that fashion orbits are shifting. It’s not just Paris, London, Milan, and New York anymore. All fashion eyes are on Hong Kong at the moment, just as HK is making a resurgence post-COVID.   ...Full Story