They’ve made the drop.

Following the annual gathering at Camp Swift, the squad has released its annual photo share on social media. What’s different this year is that Taylor’s introduced the official hashtag of the annual event: #Taymerica. Which, bless her, makes it so much easier now to search on Instagram and Twitter and all of it. Here are some highlights.

There’s the annual group bikini shot:


πŸŽ‰ ™@taylorswift #taylorswift #TAYMERICA

A photo posted by hey guys | taylor updates (@wildswifties) on

And the annual catalogue photo:



A photo posted by Taylor Swift (@taylorswift) on

And an over the shoulder:


Taymerica πŸ‡ΊπŸ‡Έ @taylorswift

A photo posted by Abigail Anderson (@abigail_lauren) on

And wind on the beach, proposing a new filter called “nostalgia memory”: 


πŸ‡ΊπŸ‡ΈπŸ‡ΊπŸ‡ΈπŸ‡ΊπŸ‡Έ @gigihadid @taylorswift #GodBlessAmerica

A photo posted by Abigail Anderson (@abigail_lauren) on

Also the game. Look at the intensity on all their faces! IT’S TOTALLY AUTHENTIC.


Team 2 swag hard! #therealnumber1 #hiphipcharades #captaincara #taymerica

A photo posted by M A T T L U C I E R (@mattthephotographer) on

Authenticity can also be captured in a candid – and nothing says candid like a photo taken at the end of the waterslide.


Kennedy Rayé acaba de postar essa foto com a Taylor em seu Instagram! #4thOfJuly

A photo posted by Taylor Swift Brasil (@taylorswiftbr) on

If you need a full view of the waterslide though, Ruby Rose has graciously provided video:


Sweet form bro haha #4thofjuly

A video posted by Ruby Rose (@rubyrose) on

The most gracious, of course, is the host of #Taymerica, Taylor herself. Not only to her guests and to her fans, but also to the paps. There’s an advantage to them in when the drop is timed too. She’s given them a couple of days to make money off their shots of all of them frolicking in the water, of the Swoki Love tank top, of them kissing on the beach. You can appreciate how devalued the pap pictures would have been if she and her friends had provided their high quality, much more intimate images for free on social media, non? This way, everybody wins. Thank you, Taylor Swift.


Made in the USA™

A photo posted by @karliekloss on

A photo posted by Taylor Swift (@taylorswift) on