BLACKPINK in your area! And on the cover! 

It’s not like BLACKPINK and/or its individual members, Jennie, Jisoo, Lisa, and Rosé haven’t covered a magazine before. But this is a major American magazine cover. And it’s not like American magazines are the end all and be all. But many do consider them to be representative of critical mass awareness. Which is why they should be called on to be more diverse, to be more responsible about their tastemaker status – to broaden their scope when it comes to fashion and beauty culture. 

 

Then again, let’s not give ELLE too much credit. If you are a fashion magazine and if you’re covering fashion and beauty culture, how could you possibly ignore BLACKPINK? Jennie, Jisoo, Lisa, and Rosé are all ambassadors for French fashion houses. Jennie reps Chanel. Jisoo is Dior. Lisa is Celine. And Rosé is Saint Laurent, each brand reflective of each of style personality. My favourite part of this ELLE article is when Jennie was at Paris Fashion Week and fans lost their minds when she stepped out the car – but the photographers weren’t ready to shoot her at the time. Because, well, they hadn’t quite caught up. They’re still waiting for the same faces they’ve always been waiting for, unaware that there are new faces that people care about. 

Some people then will see this ELLE cover and recognise these four East Asian women. Others will be meeting them for the first time. So this piece is an introduction to BLACKPINK, an entry point. For BLACKPINK too it’s part of their strategy – to further penetrate western markets, timed to the release of their first full length album on October 2 and the subsequent Netflix documentary.

Meet BLACKPINK. They are music and they are fashion. They are the look. I mean, these looks!

 
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In addition to selling out arenas and collaborating with the likes of Lady Gaga, Dua Lipa, and Selena Gomez, the members of @blackpinkofficial have become bona fide style stars. “Fashion definitely empowers us as much as music does,” Jennie (@jennierubyjane) says. With her classic beauty and affinity for timeless silhouettes, she has come to be affectionately referred to as “Human Chanel” by fans. Lisa (@lalalalisa_m), the group’s tall, glamorous rapper is beloved for her blunt Cleopatra bangs and dramatic flair. “My mother says I was always dancing and singing as a child, [pretending] to hold a microphone,” she says. For the full cover story see link in bio. #BLACKPINKxELLE ELLE October 2020:⁣⁣ Editor-in-Chief: @Ninagarcia⁣⁣ Talent: @blackpinkofficial⁣⁣ @roses_are_rosie @jennierubyjane @sooyaaa__ @lalalalisa_m ⁣⁣ Photographer: @kimheejune⁣⁣ Fashion Direction: @charlesvarenne⁣⁣ Stylist: @meenmeenmeen_⁣⁣ Writer: @mariasherm⁣⁣ Entertainment Director: @jenweisel⁣⁣ Hair: @iseonyeong1118 @agency_garten Makeup: @iammaeng⁣⁣ Manicure: @nail_unistella⁣⁣ Set Design: Seo Yun Choi⁣ @set__darak Production: Lee Kyung Kim⁣ @blcreativehouse On Set Coordinator: Hee Young Park

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On being compared to the Spice Girls, a group “whose contribution to pop culture was so intense and massive is an honor,” Rosé (@roses_are_rosie) says, “But it was never like, ‘Let’s become this or them.’” The girls understand the power of their fanbase—the #BLINKs—who in a matter of seconds can make their favorite group trend worldwide. “We’re moved by our fans,” Jisoo (@sooyaaa__) says. “We feel their sadness and happiness. We’re deeply connected.” #BLACKPINKxELLE ELLE October 2020:⁣⁣⁣ Editor-in-Chief: @Ninagarcia⁣⁣⁣ Talent: @blackpinkofficial⁣⁣⁣ @roses_are_rosie @jennierubyjane @sooyaaa__ @lalalalisa_m ⁣⁣⁣ Photographer: @kimheejune⁣⁣⁣ Fashion Direction: @charlesvarenne⁣⁣⁣ Stylist: @meenmeenmeen_⁣⁣⁣ Writer: @mariasherm⁣⁣⁣ Entertainment Director: @jenweisel⁣⁣⁣ Hair: @iseonyeong1118 @agency_garten Makeup: @iammaeng⁣⁣⁣ Manicure: @nail_unistella⁣⁣⁣ Set Design: Seo Yun Choi⁣ @set__darak Production: Lee Kyung Kim⁣ @blcreativehouse On Set Coordinator: Hee Young Park

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On their group dynamic: “We all lived together since the beginning,” Jennie (@jennierubyjane) says. “After our training time was over, we’d go home together and order food, talk about how scary the teachers were, how the work was too much. And just like how kids at school become friends, we just got along. It was very easy—we didn’t really have to try.” For the full cover story, see link in bio. #BLACKPINKxELLE ELLE October 2020:⁣⁣⁣⁣ Editor-in-Chief: @Ninagarcia⁣⁣⁣⁣ Talent: @blackpinkofficial⁣⁣⁣⁣ @roses_are_rosie @jennierubyjane @sooyaaa__ @lalalalisa_m ⁣⁣⁣⁣ Photographer: @kimheejune⁣⁣⁣⁣ Fashion Direction: @charlesvarenne⁣⁣⁣⁣ Stylist: @meenmeenmeen_⁣⁣⁣⁣ Writer: @mariasherm⁣⁣⁣⁣ Entertainment Director: @jenweisel⁣⁣⁣⁣ Hair: @iseonyeong1118 @agency_garten Makeup: @iammaeng⁣⁣⁣⁣ Manicure: @nail_unistella⁣⁣⁣⁣ Set Design: Seo Yun Choi⁣ @set__darak Production: Lee Kyung Kim⁣ @blcreativehouse On Set Coordinator: Hee Young Park

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BLACKPINK in your area and on the cover of ELLE! For our October issue, the biggest girl group in the world—K-Pop stars Lisa, Jennie, Rosé, and Jisoo @blackpinkofficial—take us inside their journey to world domination. From their history-making 2019 Coachella performance, to breaking YouTube records thanks to their loyal fanbase (shoutout #BLINKs), music’s next big thing is straight outta Seoul and soon to be everywhere. “These days, we have no boundaries when it comes to work,” Jennie says. “Even on our days off, we’re basically at the studio recording.” As Rosé puts it, “Life is work, and work is life!” Click the link in bio for the full cover story. #BLACKPINKxELLE ELLE October 2020:⁣ Editor-in-Chief: @Ninagarcia⁣ Talent: @blackpinkofficial⁣ @roses_are_rosie @jennierubyjane @sooyaaa__ @lalalalisa_m ⁣ Photographer: @kimheejune⁣ Fashion Direction: @charlesvarenne⁣ Stylist: @meenmeenmeen_⁣ Writer: @mariasherm⁣ Entertainment Director: @jenweisel⁣ Hair: @iseonyeong1118 @agency_garten Makeup: @iammaeng⁣ Manicure: @nail_unistella⁣ Set Design: Seo Yun Choi⁣ @set__darak Production: Lee Kyung Kim⁣ @blcreativehouse On Set Coordinator: Hee Young Park

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And the looks are part of it. As Rosé says in this interview, “Music and fashion cannot be separated”. It’s just that Korean music and Korean fashion spirit weren’t considered to be the trendsetters, at least not until recently. But here we are, BLACKPINK is in the area of style and beauty, part of a bigger movement out of South Korea that’s taking over globally, from performers to products. And considering that Jennie, Jisoo, Lisa, and Rosé are making their biggest push yet during a pandemic, and still seeing these kinds of results, imagine how much of an area they’ll be invading when restrictions are finally lifted. 

To read the full ELLE article on BLACKPINK, click here.