Celebrity Social Media, February 27, 2025

You know what made me click on this Jennifer Aniston story? The label maker. I love a label maker, an underrated tool! And I’m glad I did because she also recommends wipes for glasses. This is the kind of celebrity shopping list I want, practical things their industrious assistants buy for them. 

Here’s her new commercial for Skinny Pop, which has wiped its Instagram to announce its new branding like it’s Beyonce or something. You’re popcorn, Skinny Pop. And not even top-tier popcorn.

Selena Gomez is catching flack for being herself in public and the Glamour editorial, “It’s OK to Feel Hurt When Celebrities Lose Weight” that featured a photo of Selena for the story is doing itself no favours with that title. I understand the general sentiment as I’ve written before about how it’s frustrating when celebrities who use obvious interventions but tell us they wash their face with warm water and use a drugstore moisturizer or their extensions are just natural bedhead. 

What is unfair about this specific Selena situation is that she is actively vulnerable and has spoken publicly about how her body has changed due to her health conditions and just being human. What’s extra icky about this is that many of us have watched Selena grow up, quite literally, and in my opinion childhood stars who transition to adult celebrities are expected to remain “small” in a lot of ways. 

While Selena’s weight discussion is tinted by her being a woman, these standards hurt everyone. Case in point: Justin Bieber. I’m not comparing because of their previous relationship, they just both happen to be on the receiving end of it right now. The ownership people feel over celebrities is a problem that has always existed but feels very heightened right now.

Leonardo DiCaprio has signed on to be a Rolex “ambassador” (which is a fancy way of saying celebrity model) and he will probably appear in print ads, but I wonder if Instagram is part of the deal? I don’t think he’s ever posted a sponsorship. Maybe the Macau ad but I’m not going back ten years to check.

Gayle King is going to space with Katy Perry, Lauren Sanchez and a few other women through Blue Origin, Bezos’s space company. There’s a legit rocket scientist going as well. This isn’t a ride on a private jet, it’s a rocket that costs millions (hundreds of millions?) to launch – how does payment work. Seriously, I want to know. It’s not like Gayle and Katy can run the controls, so do they have to pay for their seat or is it comped?