Celebrity Social Media, July 18, 2024

Blake Lively and Ryan Reynolds probably arrange their work schedules so they don’t overlap when on set, but in terms of promotion both of them are doing the most right now (him for Deadpool & Wolverine, her for It Ends With Us). 

It’s a pretty smart strategy – and it IS strategy, not merely a coincidence – to squeeze the most attention out of their appearances without looking like it’s coordinated.  

Last week I wrote about George Clooney’s op-ed and how Hollywood stars may approach endorsements for the upcoming US election. I also noted that perhaps people are a little sick of being told what to do from people who have no shared lived experience with them. But it’s easy to say “the celebrity elites don’t matter!” In reality, Hollywood and Washington are intertwined through cash and, just as important, cultural capital. 

Jeffrey Katzenberg is a pretty powerful and well-connected executive and he’s also one of eight co-chairs on Biden’s campaign. This isn’t an Instagram “go vote” story, this is networking, fundraising and negotiating terms. No one’s phone is ringing more than Jeffrey Katzenberg’s right now. And you know what else he is responsible for? Quibi! A distant memory, gone but not forgotten. 

Happy “Diane von Furstenberg and Barry Diller hosting other rich people on their yacht” season to all who celebrate. 

When he says “shake up the world” I’m guessing it’s a product collaboration, a commercial or maybe both! At some point there will be a skit in which Kevin freaks out. Maybe a height joke. 

Love Island USA has not only overtaken The Bear in streaming numbers, but it’s also matching the popularity of the OG UK version. This is huge and I’m sure even the production team is surprised. Between the stellar casting and the addition of Ariana Madix as host, it has created a magic moment. Now there’s two questions: which couple will be the next-level break out stars and how does this show maintain momentum?