MBJ for Coach pre-Globes

Lainey Posted by Lainey at January 3, 2019 16:01:55 January 3, 2019 16:01:55

Coach announced in September that Michael B Jordan would be their first men’s global ambassador. Yesterday they released his first campaign images. Per Coach’s press release, “the campaign was shot by Craig McDean and features Jordan dressed in the house’s reimagined iconic American silhouettes alongside the season’s hero bags”. 

I love the bags…but it bites my ass that they have to call them “hero” bags. Like a dude needs that word to feel comfortable walking around with a bag. That said, not too long ago, men were being called “whipped” for holding to their wives’ bags. Or, you know, generally just trying to be helpful. They said that Tom Brady’s “balls were in a box” because he was out running errands for Gisele Bundchen. They talked about how he probably “wears a skirt” because he was seen picking up her mail. And when he was photographed carrying a diaper bag, they said he was “Gisele’s diaper bag assistant”. The diaper bag was for THEIR SON Benjamin. THEY MADE HIM TOGETHER. My point – I don’t like that they have to call them “hero” bags, but I also get the kind of thinking that they’re up against. Anyway, here are more shots of MBJ with his bags:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Coach (@coach) on

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Like there was any doubt he’d look good in the brand, right? I love that little bowling bag. It’d be great for travel, perfect with joggers or jeans. 

In other MBJ news, it was just announced today that he’ll be presenting at the Golden Globes on Sunday, likely as part of the Black Panther contingent nominated for Best Motion Picture Drama. Other Black Panther cast members named as presenters include Chadwick Boseman, Sterling K Brown, and Lupita Nyong’o. Black Panther is not expected to win in the drama category, definitely not at the Globes since, you know, those Hollywood Foreign Press Association starf-ckers aren’t going to pass up a chance to honour Lady Gaga and Bradley Cooper for A Star is Born. But the Golden Globes aren’t the endgame (ha!) for Black Panther. The goal is to hear Black Panther called out as one of the Best Picture nominees when the Academy announces the Oscar nominations on January 22. Voting for the Oscar nominations begins on Monday, the day after the Globes. Which is why everyone has to put on a good show on the weekend. 

A nomination for Black Panther in the Best Picture category would be a major breakthrough for superhero movies. But should it stop there? Amazingly, even though it was one of the biggest movies of the year, a movie seen and loved by practically everyone, Black Panther is still an award season underdog. And its actors, actors in any superhero movies, are still not taken as seriously as actors in other movies. MBJ is Black Panther’s best hope for an acting nomination is in the supporting category. Marvel has put significant campaign effort into making him a possibility but right now, he’s outside of the 5 nomination spots, probably in 6th or 7th place, behind Richard E Grant, Mahershala Ali, Sam Elliott, Timothee Chalamet, and Adam Driver. Will they have enough time to make up that ground? A lot of that work will happen this weekend.  
 

Photos:
© 2019 Craig McDean/ Coach

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