Celebrity Lifestyle Brands Gwyneth Gets It The Late Show with Stephen Colbert launched in early September. Arguably, the first bit to go viral is his satirical announcement of a men’s lifestyle brand in the vein of Preserve, Draper James and Goop. It feels a little closer to The Colbert Report in tone because in this By Maria • Sep 25, 2015 11:56 am
Media Manipulation But of course she crafts Yesterday, I wrote about Sarah Michelle Gellar’s new baking accessories line, Foodstirs. Click here for a refresher. And I mentioned that I wanted to see Jennifer Garner go into this sector – crafting/baking/enhanced homemaking. Well a reader named Kim (thanks Kim!) sent me a link to this – Jen By Maria • Sep 11, 2015 12:39 pm
Media Manipulation Alba comes out swinging Last week, after word got out that The Honest Co. was facing a $5 million class action lawsuit, I wondered if Jessica Alba, co-founder and celebrity face of the company, would come out swinging or retreat, taking her time to come up with strategy and let her lawyers handle the By Maria • Sep 10, 2015 02:10 pm
Celebrity Lifestyle Brands Buffy bakes a cake Really, there is no other way to explain this story. Sarah Michelle Gellar has launched a baking line called Foodstirs, which focuses on natural cake mixes and “specialty curated food crafting kits that come complete with decorative supplies and tools.” So, sprinkles and cake toppers and cookie cutters. I don’ By Maria • Sep 10, 2015 12:41 pm
Assy Style Porny's 10 years Jessica Simpson is all over New York right now. Yesterday there were multiple outfit changes. And a visit to The Tonight Show with Jimmy Fallon. The reason for her promo blitz? It's the 10th anniversary of the Jessica Simpson Collection and they're celebrating the brand at By Lainey • Sep 09, 2015 01:01 pm
Celebrity Lifestyle Brands Lenny comes for a visit It’s the end of summer – what are you reading? Are you transitioning to your heavier fall reads? I’m suffering from indecision. I can’t decide what to start next. This morning, a new preview for Lenny Letter (a preview of Lena Dunham’s new email newsletter – click here By Maria • Aug 31, 2015 02:17 pm
Media Manipulation Porny goes to the gym This month, Jessica Alba covers Allure and Gwyneth Paltrow is on the cover of Fast Company. The stories revolve around The Honest Co. and Goop – billion-dollar evaluations and contextual commerce and investment (both financial and personal) and of course, the idea of lifestyle, that they are both, in their own By Maria • Aug 20, 2015 01:21 pm
Celebrity Lifestyle Brands Alright alright alright… that’s enough Is it lifestyle season? Is there something about the end of summer/impending school year that drives everyone to suddenly become obsessed with coconut oil and mason jars? Yesterday, US Weekly posted an exclusive story on Camila Alves’s favourite lunchtime recipes, dubbing her a “lifestyle expert.” Um, how is By Maria • Aug 20, 2015 10:03 am
Judgy Moms #askhermore for moms Another week, yet another celebrity lifestyle site. This one has a twist though, I promise. Big Bang Theory star and neuroscientist Mayim Bialik has launched a lifestyle site, GrokNation. It’s smart and kooky and not trying to be chic or artisanal or solve all your problems (as if shoving By Maria • Aug 13, 2015 11:44 am
Media Manipulation Jessica Alba’s Mean Mommy Detox Jessica Alba is promoting The Honest Co.’s new femcare line (which inexplicably boxes tampons to look like “artisanal chocolates”) so is of course pulling out her philosophies on parenting in a new interview. The thing about Jessica Alba is that she frequently talks out of both sides of her By Maria • Jul 31, 2015 01:51 pm
Media Manipulation Gwyneth Paltrow is not Angie Tempura Angie Tempura was a recurring character on SNL’s Weeknd Update played by Michaela Watkins. Angie ran a blog called Bitch Pleeeze. She always wore pyjamas, always had Starbucks, and was always congested. That’s how a lot of people perceived bloggers. That’s still how a lot of people By Lainey • Jul 20, 2015 04:49 pm
Celebrity Lifestyle Brands Life as Lena knows it Lena Dunham has been teasing a project for a few days on social media, and it’s been announced she is launching a newsletter with her Girls producing partner Jenni Konner. “Lenny” promises “feminism, style, health, politics, friendship and everything else” – Lena and Jenni have talked to BuzzFeed and The By Maria • Jul 15, 2015 10:00 am
Media Manipulation From Dusk ‘til a little later Jennifer Aniston has a new fragrance – her third, Near Dusk - launching at Kohl’s, which means we get a full rundown of her favourite scents. Jasmine! Men’s sweat! Nectarines! The way celebrities talk about their little cash cow projects, like fragrances, has always cracked me up. No one By Maria • Jul 08, 2015 02:52 pm
Music Intro for June 10, 2015 Dear Gossips, So it wasn’t true. Katy Perry is not releasing a song called 1984 as a slap-back to Taylor Swift. Her managers confirmed to Billboard that the story was bullsh-t. There is a 1984 that has been registered but it’s not hers. Katy also retweeted Billboard’s By Lainey • Jun 10, 2015 09:42 am
Media Manipulation Beyonce: the distance between Forget the royal babies and the Tony Awards and the Khaleesi’s dragon. Everyone was waiting today for an announcement from Beyonce on Good Morning America. After all, this is how they chose to hype it: .@Beyonce has something amazing she wants you to know: "This is something I By Lainey • Jun 08, 2015 11:31 am
Media Manipulation A Tale of Two Blondes TIME Magazine has two new interviews up, one with Gwyneth Paltrow and one with Blake Lively, for its new issue about the growing phenomena of actresses with lifestyle businesses. Obviously, this is something that we’ve talked a lot about here with Goop, Preserve, The Honest Co., Draper James and By Maria • Jun 05, 2015 03:09 pm
