Blake Lively is out and about and I like this strategy. She has no reason to hide. Puck News reported a story on Blake Brown and it has a lot of specific details inside what it deems a “collapse” of the brand. There are multiple issues, including that the launch coincided with It Ends With Us and, well, that is self-explanatory.

Blake went quiet on social media and what started as the biggest haircare launch in Target history is now facing multiple issues: anemic sales, a restriction to a single retailer, and a business partner that allegedly wants out. (A note on that: celebrity-led brands nearly always have a business partner, this is a common structure.) So does she take the risk and buy her own brand outright, rework the retail avenues (e.g. try direct-to-consumer) or does she let it go? This would be a very tough decision.

A tragic backstory? Running through the rain? A “You’ve Got Mail/Shop Around the Corner” pen pal trope? When we say “bring back rom-coms,” this is what we mean.

The Bear’s final season premieres in about a month so promotion should be kicking off soon. The person I’m most excited to see is Ayo Edebiri: one, her interviews are quite funny and two, her style is sick. But she’s starring in Proof on Broadway (the reviews have been excellent) until early July, so not sure how much time that leaves for press.

Ryder Robinson and Deacon Phillippe both graduated from NYU. Do they hang? Do their moms? I actually don’t know if Kate Hudson and Reese Witherspoon are tight, and they might not have run into each other, considering there were thousands of families in attendance.

 

I guess Jeff Probst made a mistake last night on the Survivor 50 finale but honestly, after 100 years doing live television, he deserves one get out of jail free card.

Summer House’s season did not quite reach Scandoval-levels of fame but it has certainly given the show a bump, just as a spin-off called In the City is premiering. Really good timing. And one thing I enjoy about the Summer House cast is they are worker bees and they do not shy away or hide their life from the camera (like when Carl broke off his engagement to Lindsay… right in front of us). Kyle Cooke is in the middle of quite the redemption arc so he will never refuse to film with someone. As a reality TV connoisseur, I appreciate this. I actually really dislike it when Bravo cuts people for being too controversial. Film them, don’t fire them.

Blake Lively attends the FENDI Presents The Baguette® 26424 Re-Edition event at FENDI Flagship in New York City

Photo credits: Jairo/BFA.com/BACKGRID

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