Jennifer Lopez was seen hanging out with Alex Rodriguez's sister a couple of weeks ago and they're already calling JLO an "in-law". Here they are in New York yesterday with her ma. As we saw on Friday they're now giving up shots of themselves not only in the same frame but also holding hands, linking arms, smiling into each other's faces. And, it's implied, all with her ma's approval.

We've been doing this for 20 years - watching JLO love love, and fall in love, helplessly in love. (And then, later, dramatically out of love. But let's not get ahead of ourselves.) She's in love again. She is undoubtedly in love again. We know from experience what she looks like when this happens. And, as I noted a couple of weeks ago, it's as intense as it was with Ben Affleck. When JLO is in love like this, it bursts from her, like a sneeze, no sense in suppressing it.

Imagine what this is doing for his centaur ego, one of the most desirable women in the world looking at him like he's not only satisfied her, he's fulfilled her. ARod was famous before JLO, sure. But he may never be more famous than he is now, with JLO. It'll work for him...until it doesn't work for him. Until he can't escape the fact that she will always be the main event.