When this project was announced almost three years ago now, I wrote “OH MY GOD YES PLEASE NOW HURRY WHY DO WE HAVE TO WAIT?!” And now the wait is almost over – Apple has announced that the docuseries will be released September 20….


Christy! Cindy! Linda! Naomi! 

They’re coming and now we have a teaser: 


One of the things that’s interesting to me is in the voiceover: “How do you define the word ‘supermodel’?”. As in ONE word, supermodel. Not super model, two words. But the official title of the series is The Super Models, with a space between “super” and “models”. Most people spell it as one word – so are the producers here making a point by adding the space? 


They are the OGs. They’re the reason why the big name models of the current era even get to be called “supermodels”. So maybe that’s why the Super Models get the space. Maybe that’s how we differentiate? 

We will discuss further once the show premieres and becomes the thing we all talk about. Because these women redefined the profession. And that’s not hyperbole – Christy Turlington, Cindy Crawford, Linda Evangelista, and Naomi Campbell disrupted the job description, their faces and their bodies and their personalities and their friendships expanded the cultural footprint of the fashion industry, the entire fashion industry, which resulted in billions of dollars in profits for the fashion houses. And they didn’t get a cut of that profit. Sure, they were paid for their time, they had contracts, but those deals are NOTHING in comparison to what they sold, and how those sales contributed to market share values. 


So to go back to Linda’s infamous quote, for which she was widely criticised – and this is the accurate version of what she said: 

We have this saying, Christy and I… we don’t wake up for less than $10,000 a day.”

Look at their legacy, look at what they created, look at what they came to represent, look at what the Kardashians have built, as just one example. 

$10K a day is a f-cking bargain. 

Attached – the January 1990 cover of British Vogue with Christy, Cindy, Linda, Naomi, and Tatjana, the same five models who appear in George Michael’s “Freedom” video, and widely considered to be the image, photographed by Peter Lindbergh, as the beginning. 

The Super Models are coming. They have some sh-t to say. They will probably have a lot of tea to spill. And, of course, as always, there will be looks to serve!