Bravo found the leak
After launching an investigation into how audio from the highly anticipated Summer House reunion taping was leaked late last week, quickly spreading across the internet, Bravo says the network was able to find the person responsible for the release of the unauthorized recording. And the network is making it very clear that this kind of breach will not be tolerated - and that there is a price to pay.
Though speculations suggested it might have been West, Amanda, Carl or Jessie, in a statement to outlets like The Hollywood Reporter and Us Weekly, the network attributed fault to a production team member, instead.
“An investigation into the recent leak of the Summer House reunion audio has concluded that the audio was an unauthorized recording and distributed by an individual involved in the production of the reunion,” it read.
The speculations about who it might’ve been were elaborate. There were people analyzing every second of the recording, considering things like volume and what that might indicate about the proximity of the person’s phone to Ciara, who was captured in the recording. There were also mentions of the level of difficulty a cast member might have pulling their phone out mid-taping to record the audio. And, of course, there were conspiracy theories about whether the network was responsible for the leak in an attempt at some sort of publicity stunt to generate more anticipation and conversation about the upcoming reunion. Publicity stunt or not, this certainly generated a lot of chatter online.
The statement went on to say that there was no evidence pointing to any cast member being involved in the recording of the audio – which absolved West and Amanda of this, at least, but still leaves them in the hot seat. Because the reunion is where Ciara will face off with Amanda and West in front of cameras for the first time since they confirmed their secret love affair in late March, which I first wrote about here.
The audio captured Ciara ripping into Amanda, calling her a ‘snake in the grass’ and saying that she’s ‘silent but deadly’. Mia could also be heard backing Ciara up like the true girl’s girl she is. This was an entirely different approach from Ciara’s confrontations with West earlier this season and in previous seasons after he proved himself to be a f-ck boy. Instead of her being soft-spoken and emotional, we really heard Ciara holding her ex-friend accountable and taking her to task for the damage she caused in allowing this relationship with West to blossom behind Ciara’s back.
All of this added to the thrill for fans. Having a sneak peek at Ciara standing up for herself was golden. But while it may have been exciting for us, it doesn’t take away from the fact that Bravo has a much bigger issue on its hands. What the network is dealing with is far beyond the scandal and hoopla of it all. Instead, it’s an issue about legalities, trust and professionalism. And with this being the first time something like this has happened for a Bravo reunion, at least on this scale, it makes sense that they went the distance in setting the precedent for how these issues might be dealt with in the future.
“We take these matters seriously and will continue to take appropriate measures to respond to the unauthorized distribution of our content. We are aware that there is additional improperly obtained audio circulating and we caution all parties and platforms to refrain from posting, sharing, or amplifying any unauthorized audio,” the statement continued.
In that last bit, they were putting blogs and social media accounts on notice, letting them know that the mere amplification of the leaked audio could result in legal troubles for people who took the liberty of resharing or reposting. And with that being one of the main sources of how the audio was disseminated and spread so quickly across the internet, a lot of people may have been left shaking in their boots for jumping on the material as a means of creating content. Or maybe they weren’t shaking in their boots at all?
All of this begs the question of the distance a network can go in taking legal action against independent content creators using pre-existing sounds on social media. They didn’t sign any sort of contract with the network, so can they be sued?
I think this represents one of the key conjunctures that reality TV finds itself at. Reality TV has often been overlooked in a lot of ways – the casts of these shows are not nearly as respected as trained actors who appear in scripted productions, we saw that during the writer’s strikes. And in a way, it’s been a bit of a wild west as it relates to contracts, salaries and so on.
But at the same time, it’s become a massive subgenre of pop culture and a phenomenon in which podcasts, columns, blogs and entire social media channels revolve around, and Bravo has truly carved its own space out in being at the helm of all of this. So something like this was a golden opportunity for visibility for the people behind these accounts and channels to jump on this massive scandal. But without the proper approach and consideration, it’s an example of how you can get yourself in trouble by not understanding the legal framework of a breach like this. And that’s what Bravo is trying to communicate not only to their own production teams, but to the people who are becoming increasingly hungry to convert anything from social media activity to tangible profit off of reality TV culture.
Even Andy Cohen himself addressed the issue on Instagram Friday, appealing more to doing the honourable thing rather than the legality of it all, saying:
“People laid their souls out emotionally for ten hours yesterday and it’s disgusting and illegal for someone to leak or distribute this. It’s disrespectful to the work and tears the cast put in yesterday. Let the season play out. You will see it all in due time.”
Historically, reunions have been pretty chill environments where cast members are known to have their phones on them during tapings. They’ve often pulled their phones out to make phone calls to their partners for theatrical effect, which is the same reason they go into their phones to extract receipts. But what does this mean for the production team? The people behind the cameras? And what does it mean for people who cover this stuff on social media?
As we’ve learned through this instance, the unauthorized release of this kind of recording is a fireable offence. But if the money being offered for a leak to control room staff, production crew members, boom operators and the like is enough to make someone betray their professional responsibilities, how can the network guarantee that people will honour the restrictions and embargoes in place?
This is something Bravo will have to account for moving forward with their productions and reunions. And though I doubt it’s ever been a thing they’ve turned a blind eye to in the past, I anticipate they’ll be extra vigilant in the parameters they establish to ensure nothing like this happens again – even if it ups the ante for the reunion.