Gwyneth’s goop is apparently still a magazine even though they’re no longer partnered with Condé Nast because fact-checking was an issue – Condé Nast was apparently into it and goop wasn’t. The fourth issue of the magazine will be on stands at the end of the month. G’s on the cover, in her wedding dress. 


Is that groovy 60s font working for you here? I’m not sure, aesthetically, that it goes. Especially since the goop font is in the same colour and almost equal size. Whatever, she’s, allegedly, the expert. 

In other Gwyneth news, it was reported earlier this week in WWD that she’s “in talks with Netflix to shoot and stream a series based on the brand’s core theme of “wellness”. Netflix and goop won’t comment on the story but she did tell The Hollywood Reporter in September 2017 that she was working on a show, something she called at the time “The Radical Wellness Show”, that involves her “going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness”. Pretty sure that goop isn’t what the people in Flint need right now but, whatever, she’s the expert. 

WWD says that “nothing is yet final”, so it may be a while before something – if anything – even happens. That’s not unusual for shows in development. It’s now been over a year since she first talked about it so, clearly, it’s a priority goop is pushing. And she would have an ally in Ryan Murphy who has his own monster Netflix deal. 

Interestingly enough though, there’s already a show on Netflix called A User’s Guide to Cheating Death hosted by Timothy Caulfield which “examines how companies market wellness products, diets, genetic tests, cosmetics surgery and the like to people eager to stay young”. Describe any company you know? If that wasn’t obvious enough, A User’s Guide evolved out of Tim’s 2015 book Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash. I wonder, if G’s show pitch goes through, whether or not Netflix’s algorithm will list them side by side in your viewing queue. Expert vs “expert” ratings battle.