Jennifer Lawrence, Lady Boss

The first trailer for David O Russell’s upcoming JOY, starring Jennifer Lawrence, Robert De Niro, and Bradley Cooper – the team he assembled for Silver Linings Playbook, which earned all kinds of nominations – was released this morning. As you know, David also previously directed Jennifer in American Hustle. While she had to share with others on those two films, this time, this is all her. She’s JOY. She’s the Lady Boss. Here’s the official synopsis:

JOY is the wild story of a family across four generations centered on the girl who becomes the woman who founds a business dynasty and becomes a matriarch in her own right. Betrayal, treachery, the loss of innocence and the scars of love, pave the road in this intense emotional and human comedy about becoming a true boss of family and enterprise facing a world of unforgiving commerce. Allies become adversaries and adversaries become allies, both inside and outside the family, as Joy’s inner life and fierce imagination carry her through the storm she faces. Jennifer Lawrence stars, with Robert De Niro, Bradley Cooper, Edgar Ramirez, Isabella Rossellini, Diane Ladd, and Virginia Madsen. Like David O. Russell’s previous films, Joy defies genre to tell a story of family, loyalty, and love.

You know what my first thought was after reading that? And this won’t make sense to you if you’re under 30? She’s basically Lucky Santangelo! I LOVE Lucky Santangelo!

JOY is due at Christmas. Which means, yet again, like its predecessors, they think this film will be a contender. Why wouldn’t it be? Every time David O Russell works with Jennifer Lawrence and Bradley Cooper, good things have happened. And Jennifer Lawrence, who came off a great Comic-Con, will also be riding the high from Mockingjay 2, out in November. Also, you can sell this movie so many ways.

There’s the family drama angle –always top of mind during the holidays.

And the entrepreneurial angle – always appealing, because it’s the American dream.

And then there’s the Lean In angle – Jennifer Lawrence is the single mom who became a business force; she’s the mommy blogger before the mommies took over the blogs…

Choosing that song to play over the visuals is genius.

You can’t always get what you want…
But if you try some time…
You get what you need

It’s subverting that question, that stupid f-cking question that seems only to be asked of women: “can women have it all?” only set to music.

See more photos of JOY at Entertainment Weekly. You know who’s going to out-hot Bradley Cooper in this movie?

Edgar Ramirez.

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