Dear Gossips,   

Julia Fox! My girl!

I call her that because if you’ve been visiting this site over the last couple of years, since Julia upgraded herself into mainstream gossip, you know I love her, because she’s hilarious and because she performs celebrity exactly how it should be performed in these times. 

 

I also call her that because I have an ongoing debate with one of my colleagues who hasn’t been a Julia Fox believer and it’s a joke we share – I’m always the one pitching stories about her at our show meetings and they’re always the one feigning exhaustion about having to talk about her. So yesterday, when I first saw Variety’s report about her new project, I texted them the link with just two words: “MY GIRL!” 

 

Julia’s wild sidewalk fashion shows for the paps have resulted in a new job opportunity: she is the host of E!’s new fashion competition series, OMG Fashun, premiering in May. She is also the muse for the designers who’ll be competing because the design challenges are all about making clothes for HER. And, yes, she IS a muse. Remember a couple of  weeks ago I linked to a report in Vogue Business about the return of the bumster? I’m telling you, Julia Fox brought back the bumster. Which is why on this show, she’s host, muse, and also a judge… alongside… the one… the only… Law Roach. 

 

What I love about this for Julia is that’s not trading in her aesthetic to make the jump to high fashion, or whatever, which is the usual path we’ve seen over and over again. The whole point of this competition is to make crazy ass sh-t for her to wear. Which means that the show was built around her vibe, the fashion identity she’s created. Why abandon the thing that made you? And yet it happens all the time. Julia Fox, however, is smarter than that. But this is what people don’t appreciate enough about her – you may not like the clothes, you may not like the personality, but you should not underestimate her intelligence. And it's a specific kind of intelligence, not unlike Emotional Intelligence or EQ, but for celebrities. Celebrity Emotional Intelligence? Fame Intelligence? FQ? I feel like we should use this more in pop culture conversations as we study celebrity and assess the performance of it. Julia Fox has great FQ. 

Yours in gossip, 

Lainey